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Privacy policy

Personal information
We will treat your personal data with the utmost care and guarantee that your customer data will only be used by Morgan Madison and its affiliates. Morgan Madison and its affiliates will not, without your consent, disclose any information about you except as required by law, as required in connection with your order for a product or service, or as Morgan Madison deems necessary to protect and defend the rights or property of the store and its affiliates. Payment transactions are processed through Shopify Payments.

This Privacy Policy outlines the types of information Morgan Madison collects and how it is used. By accepting the policy on the Morgan Madison website (hereinafter referred to as the “Site”), in connection with a purchase or submission of information, you agree that we process your personal data in accordance with the text below.

Morgan Madison AB, 559173-6615, Pålsjö Slott, Dag Hammarskjölds väg 79, 254 33 Helsingborg, Sweden is the data controller for the processing of your personal data.

Personal data that we process
By registering and/or ordering, you consent to Morgan Madison AB and its affiliated companies collecting and using information about your purchases and the contact information you provide. The data is stored and used to enable us to fulfill our commitments to you and ensure that the purchase process is as smooth as possible for you. This means that information about you is also passed on to our partners for payments and the relevant logistics partner.

On May 25, 2018, the new European data protection regulation GDPR (General Data Protection Regulation) came into force. In short, the law deals with the protection of private individuals' data and aims to counteract the mass collection and dissemination of personal data. When you as a customer place an order at the checkout, you will be informed that the personal data will be saved, why it will be saved, who can access the personal data and what opportunities you have as a customer to access and influence our processing of your personal data. You must give your consent to your personal data being saved in order to complete an order.

Morgan Madison AB will process the personal data that you provide or have provided to us for the purpose of administering your purchases and fulfilling our commitments to you as a customer. Morgan Madison processes the following personal data:

Personal identification number
First and last name
E-mail address
Purchase, payment and order history
Delivery address
IP address
Telephone number

How we use your personal data
The personal data collected may be used for identification, direct marketing, customer surveys, newsletters and for statistical purposes. The data may also be used for mailings by post, SMS and e-mail and for marketing and information by telephone if you have not objected to this. You can contact us at any time to stop all such marketing directed to you as a customer.

The data may also be used to analyze purchasing habits with the aim of providing you as a customer with relevant information, an improved web experience on the Website and customized information for marketing purposes. Processing for the purpose of improving payment solutions and payment processes may involve processing where your personal data, including your social security number, is transferred to other companies within the Morgan Madison group and third-party suppliers to be used as a basis for analysis. Your personal data may then also be combined with data from other registers such as credit information registers.

Your social security number may be processed in connection with purchases on behalf of (or as a result of requirements from) payment and credit companies that need this for credit information purposes.

The use of the data may result in interconnection with other registers located within and outside the EU. This may also mean that personal data is transferred to, and processed by, other companies within the Morgan Madison group and associated partners for the above-mentioned purposes in accordance with applicable laws and regulations. The data may also be combined or shared with authorities or our partners for, for example, printing and distribution, as well as payment intermediaries and credit companies for payment or credit information. Morgan Madison always takes the utmost care in such cases.
By agreeing to the policy on the Site in connection with a purchase or submission of information, you agree that your personal data may be transferred to countries outside the EEA.

If all or part of Morgan Madison's business is sold or integrated with another business, your personal data may be disclosed to our advisers, potential purchasers and their advisers and passed on to the new owners of the business.

How do we protect your personal data?
To keep the personal data we process safe, we have put in place several security measures: we have implemented security procedures and technical and organizational measures to protect your personal data such as browser certification technology. Furthermore, we have appropriate firewalls and antivirus software to protect and prevent unauthorized access to the network. Access to the areas where personal data is stored is restricted and employees are required to be identified for access.

Morgan Madison also uses, among other things, SSL (Secure Socket Layer), which is a protocol for the secure transmission of data via the internet (or via other networks). As a customer, you need to check that SSL is not turned off in your browser settings.

In order to prevent unauthorized access when processing your payment or credit card number, one-way encryption is also used.

How long we keep your personal data
If you agree to be a registered customer/member of Morgan Madison, we will keep your data until you unsubscribe yourself - you can do this at any time. If you have not registered as a customer/member, we will save your customer information for as long as necessary, so that we or our partners can fulfill our obligations to you, for example regarding delivery or warranty commitments.

Accessing, updating and correcting your personal data
As a customer, you have the right to request a register extract from our system where you can see what personal data is registered with us and what it has been used for. You also have the right to ask to be forgotten, i.e. that we anonymize you as a customer so that it is no longer possible to identify who you are. Please note that there are other laws that may affect the anonymization process, such as the Accounting Act. It contains regulations on how long you need to save accounting information, which is fundamental to being able to follow business events such as invoices, annual reports, etc.

Under current personal data legislation, you have the right to be informed once a calendar year, free of charge, which of your personal data is being processed, regardless of how it was collected. You can access this information by submitting a written request to us. This request must be sent by post - signed by you personally - in accordance with the applicable data protection legislation. The request is sent to the physical address indicated on the Website and cannot be sent by e-mail.

As a customer, you also have the right to have your information corrected upon request. For the processing we carry out based on our contract with you, you can request to have the data you have provided transferred to another controller
(so-called data porting). Regarding marketing, we at Morgan Madison will never target advertising via email, letter or telephone to you as a customer unless you have consented to it. This is because you as a customer have the right to restrict the processing of your data, that is, you as a customer also always have the opportunity to unsubscribe from any advertising mailings, even if you have previously approved this.

We want to make sure that your personal data is accurate and up to date. If any of the information you have provided changes, for example if you change your email address, name or payment details, you can update these by sending us an email. You can request that your personal data be corrected, blocked or deleted at any time.

If you have objected to direct marketing, your personal data will not be processed for this purpose. You have the right to withdraw your consent to the processing of personal data at any time. You can choose to limit the withdrawal so that it only applies to parts of the processing, such as that relating to direct marketing.

Links to other sites
The Morgan Madison website may contain links to other websites. This Privacy Policy applies solely to the Morgan Madison website. When you link to other websites, you should read their respective privacy policies. Morgan Madison does not take responsibility for how other websites treat your personal data.

Changes to the Privacy Policy
Morgan Madison reserves the right to make changes to this Privacy Policy at any time to the extent that the changes are necessary to address disruptions or to meet new legal or technical requirements. Any changes to this Privacy Policy will be posted on the Website.

About cookies
The Morgan Madison website uses cookies - small text files that are stored on the visitor's computer and track their activity on the website. Morgan Madison uses both permanent cookies that are stored on the computer for a fixed period of time and session cookies that are stored temporarily during the visitor's stay on the Website.

How we use cookies
Morgan Madison uses cookies to improve the Website and to facilitate the visitor's stay on it. No personal information is saved, but the files are only used to map visitor behavior so that the website can be made more relevant to you as a customer.

How to opt out of cookies
You can choose to no longer use cookies by adjusting the settings in your browser. Depending on the browser you use, this can be done in different ways. If you are using a PC, you can delete cookies using the keyboard shortcut [CTRL]+[SHIFT]+[Delete]. If this does not work or if you are using a Mac computer, you can find instructions in your browser.

Please note that some of the Site's features are limited if you opt out of cookies. For example, it is not possible to make a purchase without cookies.